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Research Solutions Africa was founded in 1996 and is a leading pan-African information solutions provider. Focused on individual, high quality solutions, we serve top businesses, NGO’s and other institutions. Operating throughout Africa, with local field forces in over 20 countries, we have experience in conducting a wide range of market research surveys as well as social studies.

Our aim is to help our clients achieve competitive advantage within their markets or to provide a solid basis for scientific work. Therefore we refrain from offering off-the shelf products. We instead apply a collaborative approach where we develop custom made solutions for each client. Some of the most common survey types we are tailoring for our clients include:

  • Retail Census
  • Retail Audit
  • Customer Satisfaction Surveys
  • Consumer Behaviour
  • Mystery Shopping
  • Usage and Attitude Surveys

  • Advertising Research
  • Brand Equity Tests
  • Product Testing
  • Project Evaluation
  • Baseline Surveys
  • Social Monitoring and Evaluation

As a full service research agency we employ both qualitative (focus groups and in depth interviews) and quantitative (face to face and telephone interviews) methodologies as appropriate. We also offer on-line panels and ethnographic studies.

Next to providing baseline data through fieldwork we have strong capacities in data analysis and generation of market insights. Having designed the questionnaire, we know very well how to interpret the data they generate. The vast experience in analysing the data we generate, places us ideally to interpret findings and add value through observations and suggestions. We therefore endeavour to work with our clients to improve their ability to make decisions in areas such as:

  • Distribution Channels
  • Pricing and Price Elasticity
  • Communication and Advertising
  • Sales Forecasting

 

  • Branding
  • Project Management
  • Intervention Effectiveness

 

View Point

Could you increase your sales with better market intelligence?