Research Solutions Africa Ltd
Research Solutions Africa offers full-service research consultancy (marketing research and social research) on an Africa-wide basis. Operating in over 20 countries across Africa we have experience in conducting a wide range of market research surveys as well as social studies. Our clients include government, private sector and non-profit organisations for whom we have conducted numerous surveys in areas such as:
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customer satisfaction surveys
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consumer behaviour
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mystery shopping
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retail census
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advertising research
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brand equity tests
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brand association and brand attributes
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concept testing
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product testing
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project evaluation
As a full service research agency we employ both qualitative (focus groups and in depth interviews) and quantitative (face to face and telephone interviews) methodologies as appropriate. We also offer on-line panels and ethnographic studies.
What sets us apart from other research agencies is our desire to provide more than this. We believe that as practitioners on the ground, we are ideally placed to interpret findings and add value through observations and suggestions. We endeavour to work with our clients to improve their ability to make decisions in areas such as:
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distribution channels
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pricing and price elasticity
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communication and advertising
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sales forecasting
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branding
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project management
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intervention effectiveness
