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Retail Census
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How many retail outlets are there and how are they distributed?
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How widely available is my product and how does this compare with my competitors?
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What type of retail outlet dominates and how can I ensure the widest possible availability?
Imagine having the data readily available to answer these and other critical planning questions. If it is important to you that your product is widely available Research Solutions may be able to assist. We have already conducted a retail census in 12 African countries and this information is available for sale. The information will allow you to answer many critical questions concerning your sales, distribution and marketing. Some of the ways our clients use the retail census information is to identify gaps and opportunities in their distribution chain, gain a clear understanding of how their distribution compares with competitors and plan sales and delivery routes.
Coverage
The countries and towns for which information is already available include:
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Burkina Faso - Ouagadougou, Bobo Dioulasso, Ouahigouya, Tenkodogo, Koudougou
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Chad - N´djamena, Moundou, Kelo, Sarh, Abeche
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Congo Brazzaville - Brazzaville, Pointnoire, Bouenza, Ouesso, Dolisie
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Democratic Republic of Congo - Kinshasa, Lumbumbashi, Mbuji-Mayi, Matadi, Mbandaka
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Gabon - Libreville, Port gentil, France Ville, Oyem, Moanda
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Kenya - Nairobi, Mombasa, Kisumu, Nakuru, Eldoret
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Malawi - Blantyre, Lilongwe, Mzuzu, Zomba, Mangochi
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Niger - Niamey, Zinder, Agadez, Maradi, Tahoua
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Sierra Leone - Freetown, Makeni, Koidu, Kenema, Bo
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Tanzania - Dar es Salaam, Dodoma, Arusha, Tanga, Mwanza
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Uganda - Kampala, Mbarara, Mbale, Gulu, Arua
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Zambia - Lusaka, Livingstone, Kitwe, Chipata, Ndola
Content
Basic data obtained for each and every establishment within the given geographic area includes; type of outlet, name and location of outlet (with GPS coordinates), type of service, number of checkouts, number of refrigerators and product categories stocked.
Database
The information is availed in a Microsoft Access database file or in simple ASCII format. The information can be queried through the standard Microsoft Access or Microsoft Excel query tools but for best results we suggest it be used in combination with Geographic Information Software (GIS) since this allows the user to visually represent distribution spread for a given geographic area:
Any data field can be isolated and displayed separately thus all supermarkets could be shown as red dots while all kiosks could be displayed as green dots, or you could show all outlets selling your product category in red and all that do not sell your product category in blue.
When the information is displayed in this way, each retail outlet is represented as a dot and a full record of the outlet will be displayed simply by clicking on the dot:
Cost
This invaluable information is available at a cost of US$ 5000 for each country´s main trading city and for only US$ 3000 for each of the other cities in that country. This price includes the full database of outlets but is not inclusive of maps or GIS software. The price quoted is net and does not include any taxes or statutory deductions which should be added as appropriate.
