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Usage & Attitude
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Have you ever wondered what customers think about your product or services?
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Do you sometimes ponder how customers use them?
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Have you ever asked why they use competitor products instead of yours?
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Would you like to understand purchasing habits and usage patterns?
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Do you want to know when and where customers buy your products?
A Usage and Attitude (U&A) survey, also known as Knowledge, Attitudes and Practices (KAP) or Habits and Attitudes (H&A), will answer most of these questions and will enable you better understand your customers and those of your competitors. This quantitative study looks at the behaviour of consumers, measuring their usage of particular products or services and their attitudes towards them. A standard U&A survey will allow you to establish:
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Awareness level of your products compared to competing products
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Perception of your products/competitors' products
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Usage of these product
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Profile of the users
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Purchase patterns
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Rating of your products versus competing products
This information should bring your consumers into focus, helping you become more competitive in your positioning as well as target your customers better. Research Solutions Ltd is experienced in conducting U&As and can design a survey that specifically meets your company's needs.
