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Customer Care
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Is it important to your organization that customers are delighted?
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Would you like to understand how well you meet customer needs?
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How important is it that you build customer loyalty and sales growth?
Understanding and caring for the needs of customers is key to building loyalty and sales growth. Excellent service differentiates otherwise similar competitors in a way that is important to customers. But services are intangible; they cannot be measured, tested and verified in advance of consumption.
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Market Assessment
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Would you like to understand whether there is a gap in the market?
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Is it of interest to you to know the target market for a new product?
Market assessment helps identify opportunities and gaps in a marketplace and therefore helps you to properly target your customers. Research Solutions Ltd specializes in two complementary market assessment surveys. These are market exploration and market definition.
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Retail Census
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How many retail outlets are there and how are they distributed?
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How widely available is my product and how does this compare with my competitors?
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What type of retail outlet dominates and how can I ensure the widest possible availability?
Imagine having the data readily available to answer these and other critical planning questions. If it is important to you that your product is widely available Research Solutions may be able to assist. They have already conducted a retail census in 12 African countries and this information is available for sale.
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Social Research
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Are you involved in the implementation of social and/or developmental projects?
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Do you need data to establish the success rate of your project/intervention?
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Do you want to establish the effects of your project/intervention on the target group?
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Do you lack authoritative data that can show the progress of your intervention and the effect it has on the target society?
Research Solutions Ltd offers two complementary quantitative surveys that can measure the scope and success of your social and development projects. A baseline survey, followed by monitoring and evaluation surveys will provide you with the information you require to design and strengthen your intervention and increase its effectiveness to the target society.
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Usage & Attitudes
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Have you ever wondered what customers think about your product or services?
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Do you sometimes ponder how customers use them?
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Have you ever asked why they use competitor products instead of yours?
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Would you like to understand purchasing habits and usage patterns?
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Do you want to know when and where customers buy your products?
A Usage and Attitude (U&A) survey, also known as Knowledge, Attitudes and Practices (KAP) or Habits and Attitudes (H&A), will answer most of these questions and will enable you better understand your customers and those of your competitors.
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Staff Attitudes
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Are your staff the heart of your organization?
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Do they feel like a family?
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Would you like to know whether this family has positive self image?
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Is it important to establish the corporate image and equity of your organisation from an internal perspective?
Staff are an important part of any business and recognition of this is growing. Staff research can help you answer the following questions:
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